Jatinder Rai Director Jatinder started Response Advertising in 1999. With 15 years of experience in multicultural marketing and communications, primarily focused on the Chinese and South Asian markets, Jatinder has carved a special place in the industry. Exceptionally strong in the field of identifying niche market needs, Jatinder has successfully created targeted and effective multicultural marketing and advertising campaigns. As a skilled facilitator, he has also conducted research for major clients across Canada and the United States. Some of his clients over the years include Canadian National Defence, Translink, ICBC, TELUS, Vancity, Koodo, BCLC, M&M Meatshops, Mr. Lube and BC Hydro.