Allison Colina Senior Director, Marketing & Communications Allison Colina is the Senior Director of Marketing & Communications at the BC Cancer Foundation. She provides leadership for the organization’s awareness initiatives to enhance fundraising programs in support of research and enhancements to care at BC Cancer. With more than a decade in health communications and marketing, Allison was previously with the Provincial Health Services Authority providing strategic support for BC Transplant implementing new partnerships, marketing programs and tools to grow public awareness and registration on the provincial Organ Donor Registry. An expanded portfolio at PHSA brought Allison to BC Cancer, focused on raising the profile of groundbreaking advancements in cancer research and care in B.C. Her work with BC Cancer sparked a continued passion to support the BC Cancer Foundation and its work to fund researchers.