Allison Colina Director of Marketing & Communications Allison Colina is the Director of Marketing & Communications at the BC Cancer Foundation. She provides leadership for the organization’s awareness initiatives to enhance fundraising programs in support of research and enhancements to care at the BC Cancer Agency. With more than a decade in health communications and marketing, Allison was previously with the Provincial Health Services Authority providing strategic support for BC Transplant implementing new partnerships, marketing programs and tools to grow public awareness and registration on the provincial Organ Donor Registry. An expanded portfolio at PHSA brought Allison to the BC Cancer Agency, focused on raising the profile of groundbreaking advancements in cancer research and care in B.C. Her work with the Agency sparked a continued passion to support the BC Cancer Foundation and its work to fund researchers.