CANCER CARE AS UNIQUE AS YOU

CAN WE USE GENOMICS TO SHAPE TREATMENT FOR CANCER PATIENTS?
WITH YOUR HELP, BC CAN.

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Imagine you’ve just heard the words “You have cancer.”

You’re about to receive treatment in the hopes of curing your disease.

Imagine your treatment begins like this…

Your oncologist performs a sophisticated genetic test.

The results from this test are shared with a dynamic team of BC Cancer’s most brilliant oncologists, bioinformaticians, pathologists and scientists. Together, this group dissects your results and devises the best possible way to treat your disease.

With the unique information contained in your genome, they consider tried and true cancer therapies, as well as treatments that have never been used for cancer.

The results of their collaborative planning session are presented to you along with a customized treatment protocol based on a genomic rationale and designed just for you.

Imagine this treatment is optimized, based on your genetic profile.

Imagine if your cancer could be treated like many other chronic diseases, managed and monitored and kept under control.

Imagine the end of being sick.

GENOMICS: THE FUTURE OF CANCER

One in two British Columbians will develop cancer in their lifetime and one in five will eventually die of cancer.

In 2017, 27,000 new cancers were diagnosed and 5% of the B.C. population is living with cancer right now. Experts predict that the number of cancer cases will increase by 50% by 2035 – they’re calling this the cancer “tsunami.”

All cells have genomes (DNA genetic codes) that govern their existence. Cancer occurs when the genomes of cells change, leading to uncontrolled cell growth and replication.

We know cancer genomes are as unique as a fingerprint, and no two genomes are identical.

To break down cancer, BC Cancer is using genomics to create treatments that are uniquely tailored for each person.

BC Cancer is looking toward the end game: transforming the standard of care in British Columbia with genomically-informed treatments. Three assets position us for tremendous success:

  • state-of-the-art whole genome sequencing technology at our fingertips;
  • robust clinical trials to test new genome-based treatments for widespread use;
  • the talent and experience of our team of world-class scientists and clinicians.

BC Cancer is uniquely qualified to lead this transformative work. This will be a global collaboration of huge proportions, stretching beyond provincial borders. Cancer centres around the world will join us. 

The BC Cancer Foundation is seeking to raise $3 million through the 2019 Inspiration Gala for genomics, and have these funds matched 1:1 by the federal government for a total of $6 million.

With your help, BC CAN change cancer care.

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Together, we will be ready to meet the coming tsunami head on: genome-based screening, treatment and survivorship strategies will be comprehensive. Genomics will bring powerful solutions. It will reduce the burden on the health care system. It will enable cancer survivors to focus on wellness. It will ensure our health and the health of our children and grandchildren for years to come.

Welcome to the future of cancer.


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