Cause-related marketing is an effective way for companies to support the BC Cancer Foundation while driving sales, building customer loyalty, increasing employee motivation and differentiating your company from the competition.

Here are just some of the ways we've worked with our partners to deliver creative, innovative campaigns:

Harbour Air’s Share the Fare

Harbour Air's Share the Fare campaign for BC Cancer Foundation

Harbour Air, North America’s largest seaplane airline, will donate $1 for every passenger who flies on Fridays over the next year to the BC Cancer Foundation and two other local charities.

visit Harbour Air


No Frills® Save It Forward™ Program

No Frills® Save It Forward™ Program for BC Cancer Foundation

Save It Forward™ allows shoppers to save money and donate to local charities. The Save it Forward™ program offers two-part coupons that will be available in-store for shoppers to pick up and instantly redeem savings on purchases of participating products. The first half of the coupon can be used at the cash lanes to save money on participating products and the second half of the coupon offers a 50¢ donation (provided by the vendor partners) that can be added to one of the three charity donation bins, one of which benefits the BC Cancer Foundation!


Zakus Kowalchuk LLP

10% of all Critical Illness Insurance sales will be donated to BC Cancer Foundation, supporting the Patient Emergency Fund. Click here to learn more.

Daniel Chocolates

$2.25 of each custom bar is donated to the BC Cancer Foundation. Learn more and purchase here.

Hollandia Greenhouses

$1 from every specially marked gerbera or mini gerbera bouquet purchased at Thrifty Foods will be donated to the BC Cancer Foundation.

Vancouver Police Department K9 Calendars

The 2020 Vancouver Police Dogs Calendar features the four-legged members of the VPD Canine Unit posing for pictures around Vancouver. Calendars are $15 each, with proceeds split between BC Cancer Foundation and another local charity. Click here to purchase.

Backcountry Brewing "Suck it Cancer" Beer

Backcountry Brewing will donate a percentage of sales to BC Cancer Foundation with every purchase of their limited edition "Suck it Cancer" beer. They collaborated on the can design with the estate of local Squamish artist Chili Thom, who succumbed to cancer in 2016. Suck It Cancer: DDH Pale Ale 5.5% ABV | 28 IBU. Click here to learn more.

Want to work with us?

The BC Cancer Foundation is open to evaluating new cause marketing programs that meet the following criteria.


  1. Is collaborative and mutually beneficial for your organization and BC Cancer Foundation
  2. Provides the opportunity to generate a positive impact on the BC Cancer Foundation brand and reinforce BC Cancer Foundation values and reputation
  3. Aligns with BC Cancer Foundation’s values and Cause Related Marketing strategy, in order to deliver clearly identifiable synergies
  4. Target a minimum $5,000 annual contribution to BC Cancer Foundation. For more information and program guidelines, please download our current policy (PDF).

How to Apply

  1. Download our Cause Related Marketing Proposal (PDF).
  2. Complete the proposal, outlining the details of your program including:
    • The portion of funds allocated to the Foundation 
    • How funds will be raised (i.e. product sales, ticket sales, service offering, etc.) 
    • The responsibilities of the individuals involved in the sale.
  3. Send completed proposals to the BC Cancer Foundation to or mail to:

BC Cancer Foundation
150 – 686 W Broadway
Vancouver, BC Canada V5Z 1G1
Attention: Hannah Konyves

Please note: Completion of the Cause Related Marketing Application does not constitute permission from BC Cancer Foundation to use BC Cancer Foundation’s name, logo or trademarks. Once you receive a letter of approval, you may use BC Cancer Foundation’s name, and trademarks in accordance with the terms of agreement and subject to BC Cancer Foundation review.

4. Once approved, BC Cancer Foundation will send you a letter of approval/authorization and you be asked to sign an agreement.

For more information about cause marketing opportunities, please contact: 

Hannah Konyves
Development Officer, Corporate Relations

Related Information

Strategic partnerships with BC Cancer

Our Corporate Partners

We create strategic partnership alliances that reinforce our values and reputation beyond our events. See some of the work we've done with our partners.
Sponsor a BC Cancer Foundation Event

Event Sponsorship

Sponsorship plays a vital role in the success of our fundraising events, and is a great way to enhance your corporate philanthropic profile.
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