Cause-related marketing is an effective way for companies to support the BC Cancer Foundation while driving sales, building customer loyalty, increasing employee motivation and differentiating your company from the competition.

Here are just some of the ways we've worked with our partners to deliver creative, innovative campaigns:

Harbour Air’s Share the Fare

Harbour Air's Share the Fare campaign for BC Cancer Foundation

Harbour Air, North America’s largest seaplane airline, will donate $1 for every passenger who flies on Fridays over the next year to the BC Cancer Foundation and two other local charities.

visit Harbour Air


No Frills® Save It Forward™ Program

No Frills® Save It Forward™ Program for BC Cancer Foundation

Save It Forward™ allows shoppers to save money and donate to local charities. The Save it Forward™ program offers two-part coupons that will be available in-store for shoppers to pick up and instantly redeem savings on purchases of participating products. The first half of the coupon can be used at the cash lanes to save money on participating products and the second half of the coupon offers a 50¢ donation (provided by the vendor partners) that can be added to one of the three charity donation bins, one of which benefits the BC Cancer Foundation!


Zoe Si's Black Panther Print

Zoe Si

All proceeds of Zoe Si’s Black Panther 8x8 print will be donated to BC Cancer Foundation and #BlackLivesMatter. Click here to purchase and learn more.

Karen Lorena Parker

Karen Lorena Parker

100% Canadian-made face mask featuring the stunning floral work of Karen Lorena Parker. $5 from each mask will be donated to the BC Cancer Foundation, and the first 200 masks sold will be entered in a draw to win an original painting by the artist. Click here to purchase and learn more.


$3 from each Face Mask box sold will be donated to the BC Cancer Foundation. Click here to purchase your box today!

Karen Lorena Parker


$10 per “Rainbow Fun” box sold and $5 per KN95 Respirator sold will be donated to BC Cancer’s Lung Cancer Screening Program. Click here to learn more, and purchase your mask today.


Online dance competition donating 10% of proceeds through online voting program to BC Cancer Foundation. Click here to learn more.


$1 of each homemade, upcycled limited-edition scrunchie sold will be donated to the BC Cancer Foundation. Lean more and purchase here.

Want to work with us?

The BC Cancer Foundation is open to evaluating new cause marketing programs that meet the following criteria.


  1. Is collaborative and mutually beneficial for your organization and BC Cancer Foundation
  2. Provides the opportunity to generate a positive impact on the BC Cancer Foundation brand and reinforce BC Cancer Foundation values and reputation
  3. Aligns with BC Cancer Foundation’s values and Cause Related Marketing strategy, in order to deliver clearly identifiable synergies
  4. Target a minimum $5,000 annual contribution to BC Cancer Foundation. For more information and program guidelines, please download our current policy (PDF).

How to Apply

  1. Download our Cause Related Marketing Proposal (PDF).
  2. Complete the proposal, outlining the details of your program including:
    • The portion of funds allocated to the Foundation 
    • How funds will be raised (i.e. product sales, ticket sales, service offering, etc.) 
    • The responsibilities of the individuals involved in the sale.
  3. Send completed proposals to the BC Cancer Foundation to or mail to:

BC Cancer Foundation
150 – 686 W Broadway
Vancouver, BC Canada V5Z 1G1
Attention: Hannah Konyves

Please note: Completion of the Cause Related Marketing Application does not constitute permission from BC Cancer Foundation to use BC Cancer Foundation’s name, logo or trademarks. Once you receive a letter of approval, you may use BC Cancer Foundation’s name, and trademarks in accordance with the terms of agreement and subject to BC Cancer Foundation review.

4. Once approved, BC Cancer Foundation will send you a letter of approval/authorization and you be asked to sign an agreement.

For more information about cause marketing opportunities, please contact: 

Hannah Konyves
Development Officer, Corporate Relations

Related Information

Strategic partnerships with BC Cancer

Our Corporate Partners

We create strategic partnership alliances that reinforce our values and reputation beyond our events. See some of the work we've done with our partners.
Sponsor a BC Cancer Foundation Event

Event Sponsorship

Sponsorship plays a vital role in the success of our fundraising events, and is a great way to enhance your corporate philanthropic profile.
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Fundraise For Us

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