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Cause Marketing

Cause-related marketing is an effective way for companies to support the BC Cancer Foundation while driving sales, building customer loyalty, increasing employee motivation and differentiating your company from the competition.

Here are just some of the ways we’ve worked with our partners to deliver creative, innovative campaigns:

Harbour Air's Share the FareHarbour Air’s Share the Fare
Harbour Air, North America’s largest seaplane airline, will donate $1 for every passenger who flies on Fridays over the next year to the BC Cancer Foundation.


No Frills® Save It Forward™ ProgramNo Frills® Save It Forward™ Program
Save It Forward™ allows shoppers to save money and donate to local charities. The Save it Forward™ program offers two-part coupons for shoppers to pick up and instantly redeem savings on purchases of participating products. The first half of the coupon can be used to save money on participating products and the second half of the coupon offers a 50¢ donation (provided by the vendor partners) that can be added to one of the three charity donation bins, one of which benefits the BC Cancer Foundation!

Want to Work With Us?

The BC Cancer Foundation is open to evaluating new cause marketing programs that meet the following criteria.

  1. Is collaborative and mutually beneficial for your organization and BC Cancer Foundation
  2. Provides the opportunity to generate a positive impact on the BC Cancer Foundation brand and reinforce BC Cancer Foundation values and reputation
  3. Aligns with BC Cancer Foundation’s values and Cause Related Marketing strategy, in order to deliver clearly identifiable synergies
  4. Target a minimum $5,000 annual contribution to BC Cancer Foundation.

Please note: Completion of the Cause Related Marketing Application does not constitute permission from BC Cancer Foundation to use BC Cancer Foundation’s name, logo or trademarks. Once you receive a letter of approval, you may use BC Cancer Foundation’s name, and trademarks in accordance with the terms of agreement and subject to BC Cancer Foundation review.