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Cause Marketing

Cause-related marketing is an effective way for companies to support the BC Cancer Foundation while driving sales, building customer loyalty, increasing employee motivation and differentiating your company from the competition.

For more information about cause marketing opportunities, please contact: 

Hannah Konyves
Development Officer, Corporate Relations

Here are just some of the ways we’ve worked with our partners to deliver creative, innovative campaigns:

Harbour Air’s Share the Fare
Harbour Air, North America’s largest seaplane airline, will donate $1 for every passenger who flies on Fridays over the next year to the BC Cancer Foundation and two other local charities.

 

No Frills® Save It Forward™ Program
Save It Forward™ allows shoppers to save money and donate to local charities. The Save it Forward™ program offers two-part coupons for shoppers to pick up and instantly redeem savings on purchases of participating products. The first half of the coupon can be used to save money on participating products and the second half of the coupon offers a 50¢ donation (provided by the vendor partners) that can be added to one of the three charity donation bins, one of which benefits the BC Cancer Foundation!

Current Campaigns

Add Life

AddLife Insurance and Financial Services

Add Life Insurance and Financial Services will donate 25% to BC Cancer Foundation, upon customers selecting BCCF as charity of choice.  Their motto is, together we can “Change the World, It’s easier than you think”

Add Life Insurance and Financial Services has been providing insurance and financial service products to customers across BC for over 15+ years.

They have the most competitive rates for all life insurance products and employee group benefits for companies.  Learn more here.

TOPWRAPS

$6.50/mask donated to BC Cancer Foundation. Click here to learn more and purchase your mask today!

 

 

Backcountry Brewing

Backcountry Brewing’s Suck It Cancer fundraiser is back for 2021 in collaboration with the estate of local Squamish artist Chili Thom, who sadly passed away from cancer in 2016. Partial proceeds of each 4-pack, keg or glass of this pale ale will be donated to the BC Cancer Foundation. Click here to learn more

Hollandia Greenhouses

$1 from each specially-marked bouquet sold at Thrifty Foods will be donated to BC Cancer Foundation.

LaBratory Bras

Partial proceeds of every bra sold is donated to breast cancer research at BC Cancer. These functional, optimally fitted, and beautiful bras are made for patients after breast surgery.

Scope for Hope

Partial proceeds of these high quality limited-edition pieces are going to support breast cancer research at BC Cancer. Buy your Scope for Hope V-neck, sweater or ball cap here!

Want to Work With Us?

The BC Cancer Foundation is open to evaluating new cause marketing programs that meet the following criteria.

Criteria
  1. Is collaborative and mutually beneficial for your organization and BC Cancer Foundation
  2. Provides the opportunity to generate a positive impact on the BC Cancer Foundation brand and reinforce BC Cancer Foundation values and reputation
  3. Aligns with BC Cancer Foundation’s values and Cause Related Marketing strategy, in order to deliver clearly identifiable synergies
  4. Target a minimum $5,000 annual contribution to BC Cancer Foundation. For more information and program guidelines, please download our current policy.

Please note: Completion of the Cause Related Marketing Application does not constitute permission from BC Cancer Foundation to use BC Cancer Foundation’s name, logo or trademarks. Once you receive a letter of approval, you may use BC Cancer Foundation’s name, and trademarks in accordance with the terms of agreement and subject to BC Cancer Foundation review.

  1. Once approved, BC Cancer Foundation will send you a letter of approval/authorization and you be asked to sign an agreement.

How to Apply

  1. Download our Cause Related Marketing Proposal (PDF).
  2. Complete the proposal, outlining the details of your program including:
    • The portion of funds allocated to the Foundation
    • How funds will be raised (i.e. product sales, ticket sales, service offering, etc.)
    • The responsibilities of the individuals involved in the sale.
  3. Send completed proposals to the BC Cancer Foundation to hannah.konyves@bccancer.bc.ca or mail to:

BC Cancer Foundation
150 – 686 W Broadway
Vancouver, BC Canada V5Z 1G1
Attention: Hannah Konyves

Please note: Completion of the Cause Related Marketing Application does not constitute permission from BC Cancer Foundation to use BC Cancer Foundation’s name, logo or trademarks. Once you receive a letter of approval, you may use BC Cancer Foundation’s name, and trademarks in accordance with the terms of agreement and subject to BC Cancer Foundation review.

4. Once approved, BC Cancer Foundation will send you a letter of approval/authorization and you be asked to sign an agreement.