Sarah Roth

Born and raised in New Jersey, Sarah holds bachelor’s and master’s degrees in history and French from Washington University in St. Louis and a Master’s of Business Administration from Northeastern University in Boston. She and her family moved to Vancouver in 2008 for lifestyle and professional reasons.

Sarah has an impressive career as a fundraising professional spanning nearly three decades. In her present role, Sarah has elevated the BC Cancer Foundation’s revenue to record heights in all lines of business during her ten-year term. To achieve such success, she has implemented a donor-centric strategy across the organization and championed a brand revitalization that saw the Foundation and its partner BC Cancer align toward a culture of one that embraces the opportunity for the community to give back and drive progress in cancer research and care across the province.

In 2019, Sarah spearheaded the launch of the Foundation’s groundbreaking $500 million Beyond Belief campaign, the largest and most ambitious health fundraising campaign in B.C.’s history. Under her guidance, the campaign not only reached but surpassed its initial goal, achieving remarkable success in just six years.

Sarah’s exceptional leadership was recognized by Business in Vancouver in 2023 when she was honoured with a C-Suite Award, earning the 2023 BC CEO Award in the not-for-profit category. These esteemed awards recognize leaders for their strategic vision and responsible stewardship, and Sarah’s recognition is a testament to her remarkable leadership of the Foundation.

Throughout her career, Sarah has brought exceptional results in leading teams through large-scale fundraising campaigns in both the United States and Canada. She previously worked for Boston Children’s Hospital and New York-Presbyterian Hospital where she was a part of two multi-billion dollar campaigns. Before arriving at the BC Cancer Foundation, she spent eight years as the Assistant Dean of Development and Alumni Relations in the University of British Columbia’s Faculty of Medicine, where she launched and completed a $437.6 million campaign, which included the Faculty’s largest ever donation, as part of UBC’s start an evolution campaign.

Sarah is proud to call Vancouver and Canada her permanent home, where she resides with her two children, Juliette and Jeffrey, husband Brian and their rescue dogs Snickers and Buddy.